Publicity isn't just for big artists

When my debut poetry collection was set for publication, my first priority was hiring a publicist. Having managed campaigns for some of the biggest names in music like Paul McCartney and David Bowie, I saw first-hand the transformative power of publicity. While my publicity efforts translated to quantifiable metrics like increased ticket sales, the real power of publicity is much less measurable, but just as important. Publicity shapes the narratives of an artist and their work to the public, organically widening and building meaningful connections with audiences.

No matter the size of your readership or audience, public relations campaigns can work for you.